From the BBC website:
"Oreo cookies are as much a part of the traditional American upbringing as Coca-Cola and hotdogs. But will British shoppers be won over by these biscuits from afar?
The British biscuit is more than a sweet snack - it is one half of a venerable institution. And chief among the affections of British biscuit lovers is the custard cream, which last year was voted the nation's favourite.
Down Under, the Tim Tam has a similar grip on public affections while in America it's the Oreo cookie that holds sway. But Oreo's makers, Kraft, have broader ambitions. What's become the biggest biscuit brand in China is now threatening to colonise British biscuit tins.
For a few years the black and white "sandwich cookie" has been available in Sainsbury's. Now it's being launched across the UK, on the back of its first (£4.5m) UK advertising campaign.
Unlike in China, where Kraft cut the sugar content because locals found it too sweet, the British Oreo is the same recipe that has conquered the US. The only difference is that it's been repackaged in the long barrel form familiar to British shoppers."
Monday, 5 May 2008
Oreo cookies blanketing the UK
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6 comments:
Such a good post...I must say, even though I wqs born 'n' bred in de Briar Patch (American South) I found Oreos much, much too sweet from birth (or teething stage, more accurately.) As a tot I'd meticulously scrape out that white stuff in the middle, and enjoy those dark-chocolate wafers with a nice afternoon cocktail (of milk.) As I aged, it was interesting to learn that some people did just the reverse---would salvage the white gunk and eat it, discarding the choc wafers!
We could make a racial metaphor out of this, I suppose, but I think it's probably just a function of taste buds...
That lardy, hydrogenated, oh-so-sickeningly-sweet white centre is the stuff of dreams. Double-stuf, nothing, where's my Triple-stuf?
That lardy center is actually the stuff of artery-cloggin', but hey, *chacun a' son gout* as the French say. I dislike sugar, but adore salt---so Sugar Addict, you'll be battling diabetes, and I'll be battling hypertension, but we'll all be in the Ole Folkses Home together! Tell ya what---I'll give you my Oreos if you'll pass me those pretzels!
My mother, as a child, got a back of those cookies and scraped the middles out to eat, then hid the bag with the unused black parts behind the sofa so no one would discover. But when her mother found out, she got into so much trouble that my mother still talked about the episode for the next 50 years. I think there was a lot of spanking, yelling and not being allowed to go out of her room for the next 24 hours.
Poor Meemer-Chile! I can just see her having a white-lardy-sugar orgy ("a little something sweet") then hiding the evidence of her crime. Wish I'd been alive back then---I'd have been her accomplice by eating the choc wafers, and doing a better job disposing of the empty package!:):)
Yes, but when are we going to get Double-Stuff (sp)? Plain oreos are a little too dry for my taste.
If I lived in America they'd certainly be one of my vices.
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